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Relevance - How well do the potential search results match what the user is intending to find? Having thoughtful and accurate information on your GMB business listing is critical if you want to show up for those who are actively searching for what your business offers.Distance - How close are the potential search results to the location defined in the search? If the search uses “near me” or doesn’t define a position, Google will do its best to provide the most relevant results based on where it thinks the searcher is located.
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These give searchers the best match for their local search and therefore impact rankings. Three of the most important factors are distance, relevance, and prominence. Google uses several factors to determine where a business should show up in local search results, though it should be mentioned that the exact way in which Google determines local search results is not public knowledge. Never heard of the Local 3-Pack? You’ve likely seen it before when searching, it shows up at the top of the page and looks like this:Īccording to Google, businesses that add photos to their listing receive 42% more requests for directions on Maps, and 35% more clicks through to their websites than those that don’t. A listing on Google My Business consists of important business information consumers use to make purchase decisions, including:īusinesses with accurate GMB listings are much more likely to be considered reputable by customers searching locally because Google uses this information to populate the Local 3-Pack for Maps in search results pages.
Google my business seo free#
Google My Business is a free tool that helps businesses manage their online presence and determines how they show up in organic search results, including Maps. 71% of people search for a business in order to confirm its location before going there for a first-time visit.76% of people end up visiting a business within one day of searching for something nearby.78% of local-based searches on a mobile device end in purchases being made offline.Is it really important to show up for local searches? For instance, by taking a more localized approach to their SEO strategy, businesses can leverage people searching for “barbershops near me” or “barbershops in Denver”. Local SEO is a type of search engine optimization that helps small, brick-and-mortar businesses get found in local search results. Google My Business is an easy to use and free tool that helps promote positive local search engine optimization (SEO) practices so you can get noticed on Google. Many local businesses compete online everyday for an opportunity to provide their products and services to people in their community.